Continuation of notes from Paramore Uni presentation…

Leslie Camacho, CEO, EllisLab

CMS serves content in a way that makes your customer successful.

COPE create once publish everywhere

Agnostic… A running theme….

Understand how your content helps people succeed. This is a human problem.

Lack of customer empathy creates a Knowledge Coffin.

Don’t skimp on discovery. Eat your own dog food. Ask your customers. A good team agency will demand you do all of the above.

BELIEVE THAT YOU MAKE LIFE BETTER

Jettison cynicism so you can empathize and make life better.

Success Guide explain how you make customers successful in plain English. Use simple language. Describe process from customers pov.

This in turn translates to technical requirements.

Empathize with your makers. Read Hackers and Painters by Paul Graham. Be comfortable with working with geniuses. Read The Nerd Handbook by Rands in Repose.

Empathy creates a shared language. This will save you money because you’ll understand both your customers and makers.

Use Success Guide to help your makers Empathize with your customers. End result is a creative and Technical requirements guide that tells you what your Makers need to make your customers successful.

Know your strength and weakness so you know what’s support you’ll need.

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