Mobile data usage

After reading a post on tracking mobile data usage, I was curious about my own usage so I downloaded the app My Data Manager. I have an unlimited mobile data plan with Verizon so I never really cared how much data I consumed. Although I’ve only used the tracking tool for one day, it’s interesting to see how much data I use and which app uses the most.

Here’s a snapshot of how much data I ate on Sunday.

Look at that, Wi-Fi eats almost three times as much data. Thank goodness I turn on the Wi-Fi.

I spent most of the day at home so it’s not surprising to see that I consumed quite a bit of Wi-Fi (blue bars). The spike in mobile usage (yellow bars) was while I was outside. The big yellow spike was while I sat at the nail salon waiting for someone :)

Surprised to see how much data is actually sucked up by the browser. It looks like loading web pages takes up a lot of data. This is just Wi-Fi data. I’m too lazy to take a snapshot of the mobile usage. The data usage is similar, though Maps has a bigger share because I use it more often while I’m figuring my way out around the city.

My Data Manager is a fun little app to have. Fortunately, I don’t have to worry about how much data I consume but for those that have a cap, this might be handy.

Mobile Myths Presentation Notes

Below are my scribblings from the Debunking Mobile Myths talk by Josh Clark, author of Tapworthy: Designing Great iPhone Apps. My notes are mostly my interpretation of what was said.. P.S. I just found his deck here.

Understand mobile culture and problem of consumer. But there are myths that we stumble on based on so many different cultures. We oversimplify diversity.

1. Mobile users are rushed and distracted.
40% of people use phone on toilet… like me

Mobile should be lite – wrong!

EBay sells over 2000 cars on mobile… per month… wow…

Mobile usage is everywhere.

28% of US adults use mostly mobile web… And growing.

2. Mobile equals less

Jakob Nielson is evil. Says feature set for mobile should be smaller. Don’t pack too much info, but don’t cut content entirely. “Companion Version”

Don’t confuse context with intent.

Want full content, all device have primacy!

3. Complexity is a dirty word

Not dumbed down apps, less complicated apps.

Figure out what they want in the simplest way.

Clarity trumps density.

Q&A interaction creates rich content => Responsive Design

Embrace complexity.

4. Extra tap and clicks are evil.

Tap quality more important than tap quantity, with each tap brings something good.

Progressive disclosure. Provide the whole meal but in smaller bites.

Think… Order and prioritize content. How can I do more?! Progressive enhancement of features from desktop to mobile

Don’t silo devices

5. Gotta have a mobile website

Build for the web, not mobile web. There is no mobile web.

Don’t silo content by device. One web.

Responsive web design. See Boston Globe. It adapts to capabilities and device.

But don’t make wildly different experience… Only if technically different.

Design for mobile first – it will filter needless content and experiences, makes desktop even easier to use.

Deliver great content to mass, not individuals. Content runs the show.

Focus for all platforms

6. Mobile is about an app

Again, its all about content. Apps, websites, etc are just containers.

Goal. Common backend to serve multiple interfaces. Agnostic backends.

NFL ad (Anytime, Anywhere). Growing expectation that content will follow you. iCloud. We are all cloud developers now.

Can’t keep up or scale to all these different platforms…

Real goal is what is the holistic experience?

7. CMS and API are for database nerds

Care about content flow, storage, presentation.

Metadata is the new art direction. -Ethan Resnick (hey, i know this guy!)… Have robots build our stuff. See theguardian website and app. Repurpose content not design.

Has business value, creative control, user experience. Just plain strategy.