One thing I like about going to information sessions, conventions and fairs is all the free swag that I can swipe. I’m always in need of one more clip fridge magnet. A couple of weeks ago, the NFL held its Combine, a showcase of college players intending on turning pro, which was sponsored by UA. UA gave each player a goodies bag which included:
Personalized:
4 shirts (compression short sleeve, sleeveless, long sleeve, and loose)
Fleece top
Travel suit jacket
Core short (number only)
Non- personalized:
Fleece and travel bottoms
2 loose shorts
Compression shorts
Socks
Leggings
Gift Bag:
Duffel bag
Pair of Mercenary trainers
Pair of cleats depending on position
Pair of slides
Pair of combine shoes (for 40, vertical, broad jump)
Beanie
Hoody
T-shirt (“We must protect this house! I will!”)
Recharge socks
Grippy socks
Digi skull cap
Digi gloves
Digi bandana
CNBC Scouting Combine Gift Bag
Man that’s a lot of cool stuff. Noticeably missing though is a UA jockstrap. Regardless, it’s probably close to $1000 worth of UA paraphernalia.
From watching the NFL combine videos, UA’s been sponsoring the event for the past two years and as the CNBC article says, they pretty much has the event on lock. The combines such a great place to tell the UA “story”. People watching the combine see the products in use and will immediately associate the brand with performance. The guy just lifted 225 45 times? He ran the 40 in 4.1? And he was wearing a UA compression shirt? UA also has an early bead on a bunch of potential NFL superstars who probably haven’t signed any sponsorship deals yet because they’re still in college.